Privacy Policy

Effective Date: July 31, 2025

At The Photo Bus St. Louis, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website, thephotobusstl.com.

1. What Personal Data We Collect

When you visit our website, we may collect certain types of information, including:

  • IP addresses

  • Browser type and version

  • Pages visited and time spent on each page

  • Referring websites

  • Device information

  • General geographic location

  • Interactions with our forms, buttons, or other content

This information is collected via tools such as Google Analytics and Squarespace Analytics and does not include names, email addresses, or other directly identifying personal details unless you voluntarily provide them via a contact form or email.

2. How and Why It’s Collected

We collect data using cookies and tracking technologies through Google Analytics and Squarespace Analytics. This information helps us:

  • Understand how visitors find and use our website

  • Improve the performance and usability of our site

  • Measure the effectiveness of our marketing efforts

  • Identify and resolve technical issues

  • Develop and refine our products and services to better meet your needs

If you submit a contact form, email us, or book services through our site, we may also collect and store your name, email address, event details, or other relevant information you provide—only for the purpose of responding to your inquiry or fulfilling your request.

3. Who We Share Your Data With

We share your data only with the following:

  • Google Analytics (for anonymous site traffic and usage data)

  • Squarespace Analytics (to assess site performance and visitor behavior)

  • Our internal marketing team, who may analyze general trends and performance metrics

The Photo Bus St. Louis does not sell or rent your personal information to third parties. We use your data solely for the purpose of improving your experience and our business.

4. How Your Data Is Stored and Protected

Your data is stored securely within:

  • Google Analytics and Squarespace, protected by encryption and password-protected access

  • Our internal accounts, which are accessible only by authorized team members via secure Google logins

We follow industry best practices to protect your information from unauthorized access, disclosure, or misuse.

5. Your Rights and Choices

You have the right to control your data. Specifically:

  • You may decline all non-essential cookies through the cookie banner displayed when you first visit our site. Doing so will prevent analytics tracking and limit data collection.

  • If you have submitted personal information (e.g., through a contact form) and would like it deleted, you may contact us directly.

  • You can also opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

6. Contact Us

If you have questions about this Privacy Policy or how your data is used, feel free to contact us at:

hello@thephotobusstl.com

We’re happy to answer any questions or help you manage your information.